My name is Trinity Fretwell, and I’m the founder of Senior Convert. I graduated from the University of Texas at Austin with a Bachelor’s degree in Advertising. I started Senior Convert started after noticing how many assisted living communities rely on outdated marketing, while families searching for care often don’t know where to start. I built Senior Convert to help communities consistently reach the right families through targeted advertising, automated follow-up, and simple systems that turn inquiries into booked tours. My focus is on making marketing clear, consistent, and predictable so communities can spend more time caring for residents and supporting families.